SUNCOAST (SNN TV) May 16, 2023 - Anheuser-Busch is unfolding a bigger plan that honors our military members and their families.

A redesign of its Budweiser and Bud Light aluminum bottles with a camouflage print and images of the “Folds of Honor” program is planned. "Folds of Honor" provides educational scholarships for children and spouses of fallen and disabled veterans and first responders.

The recent 2023 Patriot Day Golf Event here on the Suncoast raised an estimated $600,000 for "Folds of Honor."

John Saputo, Marine Colonel(Ret.) and the CEO of Gold Coast Eagle, issued this statement to SNN, "Folds of Honor is one of my favorite charities. As a retired Marine Colonel I took an oath of office to never leave a Marine behind on the field of battle. I also promised any of my Marines in Iraq that if they fell my oath was extended to the wives and children they left behind."

The limited-edition aluminum bottles, to be released around Memorial Day, feature “interactive QR code so consumers can learn more about the work Folds of Honor is doing,” per company. Products will be supported with “full on-premise trade assets and programming.”
Over the last 13 years, A-B and its wholesaler partners have donated almost $22 million and contributed to over 4,000 scholarships to the families of fallen or disabled U.S. service members. 
 
Both Gold Coast Eagle and Anheuser-Busch have been involved with "Folds of Honor" since its inception 13 years ago. The companies are planning several phases of programming to honor this 13th anniversary, including a “co-branded film featuring the impact Folds of Honor scholarships have had on past scholarship recipients.” Activations will extend into the off-premise in the fall. 
 

"Folds of Honor" allows me to keep this oath by seeing to it that the fallen warriors wives and children are awarded scholarships to the schools of their choosing," continued Saputo. "Anheuser-Busch and its 430 distributors across the entire US embraced this charity with its founder Air Force fighter pilot Dan Rooney. We have helped to raise million of dollars in the years since Folds was founded.   I am proud to say that the money we raised has helped me keep my oath to all my comrades in arms and helps all vets cope with their deep buried combat experiences."