SARASOTA - Yielding on yellow and stopping on red may seem like common sense, but, believe it or not, Florida is one of the leading states in traffic fatalities due to drivers not following that law. This week, advocates are taking to the streets making it known to drivers that it can be matter of life and death 

With the start of the school year right around the corner, it's the perfect time for national coalition for safer roads, Manatee County Sheriff's Offices' Traffic Unit and F-DOT spread a powerful message on one of Bradenton's busiest intersections. 

"Say, hey, we just want to save your life. At the end of the day, we want our motorists to make good decisions so they can protect our pedestrians and bicyclists," President of the National Coalition for Safer Driving Melissa Wandall said. 

Mindfulness doesn't stop at drivers. 

"Pedestrians to look out for themselves as well. Don't be on your phone. Really pay attention. When it's your turn to go in the crosswalk make sure you go, make sure you look at that vehicle though," Wandall said.