SARASOTA COUNTY - In this week's edition of Feel Good Friday, SNN's Grant Boxleitner spent time at Children's World. 

The independent retailer sells toys and other items and is among dozens of businesses on the Suncoast participating in Small Business Saturday on Nov. 24.


The store at 4525 Bee Ridge Road is also collecting donations for the local Toys For Tots drive. Patrons can purchase a toy and drop it in the Toys For Tots donation box located in the store. 

Business owner Tim Holliday says families stop by and try out some of the latest toys and games in the aisles. If you purchase a toy in the store for Toys For Tots, the store will match 50 percent to the cause. 

In the segment, Holliday demonstrates some of the toys that figure to be a hit this holiday season and talks about the event. 

American Express began Small Business Saturday in 2010 as a way to help support local businesses, keep communities strong and bring more holiday shopping to smaller stores. 

Catch Feel Good Friday, weekly on SNN, the Suncoast News Network.