SARASOTA – Sarasota County wants to attract more visitors, and it’ll take more money to do that.
Under the adage, “It takes money to make money”, Visit Sarasota County is looking to increase its marketing budget for next year by more than 8 percent.
This proposal will go now to County Commission after the county’s Tourist Development Council recommended the county commissioners to approve.
According to the Herald-Tribune Under the plan, the organization’s budget would increase to almost $7 million for 2019, up from this year’s $6.4 million.
The budget is funded by the 5 percent Tourist Development Tax, or “bed tax”.